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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Interval Date = August 1, 2016 plus one day
B) Sent Date = August 1 to August 2, 2016
C) Event Date = August 1, 2016
D) Live Date - August 1, 2016
E) Sent Date = August 1, 2016

2. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

A) The file to be imported should be located on anycloud server.
B) The file to be imported should be located on your hard drive.
C) The file to be imported should be on the SFTP server dedicated for Responsys.
D) The file to be imported should be located in the Connect data warehouse in Responsys.

3. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

A) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
B) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
C) It is not possible to store an Entry Tracking variable in a PET table.
D) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.

4. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In the Program Designer, configure 45 days for Auto-Close after launch.
B) Create a calendar reminder and manually close the campaign.
C) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
D) In ManageCampaigns, select 45 days for the end element.

5. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
D) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

Solutions: