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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing analyst is setting up an A/B test within a journey to measure the effectiveness of two different promotional paths. 50% of the audience should be directed to Path A, and the other 50% to Path B.
How does the 'Percentage Split' condition activity determine which path a profile takes?

A) It is a random allocation for each profile that enters the activity.
B) It alternates, sending the first profile to Path A, the second to Path B, and so on.
C) It is based on the profile's ID, ensuring the same profile always takes the same path.
D) It requires an upstream audience to be pre-split into two groups.

2. An email developer is building a highly personalized email that must display a list of recommended products for a customer. The product data (name, image URL, price) is available as a `listString` (an array of objects) on the customer's profile.
When the developer tries to drag the product name field from the personalization picker into the email, it is disabled.
Why is this happening and what must be done to render the list?

A) The field is disabled because the email template does not support list rendering.
B) The field is disabled because `listString` fields can only be used in the advanced expression editor and require a "for each" loop to iterate through the items.
C) The field is disabled because the developer does not have the correct permissions to use list-type fields.
D) The field is disabled because lists cannot be used for personalization. The data must be flattened into separate attributes first.

3. An email marketing specialist is personalizing a welcome email and wants to ensure a graceful fallback for profiles that are missing a first name. Instead of "Hello ,", it should say "Hello Valued Customer,". The profile attribute is `person.name.firstName`.
How can this be achieved concisely in the Expression Editor?

A) `IF(person.name.firstName, person.name.firstName, "Valued Customer")`
B) `person.name.firstName ? "Valued Customer"`
C) `person.name.firstName || "Valued Customer"`
D) `fallback(person.name.firstName, "Valued Customer")`

4. A campaign manager for VIP customers is curating an exclusive set of offers for a high-touch campaign. The list of included offers has been hand-picked by the marketing director and must not change unless explicitly modified.
Which type of offer collection is most appropriate for this scenario?

A) A Dynamic Collection based on offer status.
B) A Static Collection.
C) An AI-driven Collection.
D) A Dynamic Collection based on offer tags.

5. A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A) The event's primary identity is an ECID, but no email address is included anywhere in the event payload.
B) The event is being sent via batch ingestion instead of streaming.
C) The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.
D) The event payload is missing the `testProfile` flag.

Solutions: