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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

What must be configured in a Marketing Cloud account to use the import wizard?

A. Encrypted FTP
B. Data Loader
C. Enhanced FTP
D. File Transfer

Question 2

A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A. Include a phone number to call.
B. Include the mailing address of the sender.
C. State why the subscriber is receiving the email
D. Ensure an opt-out link is present.

Question 3

A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

A. AppExchange
B. Help.exacttarget.com
C. Help and Training Portal
D. Code.exacttarget.com

Question 4

A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?

A. Website Signups
B. Single Opt-In
C. Double Opt-In
D. List Detective

Question 5

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

A. Performance data on the Overview tab
B. Images showing how the email rendered on different devices
C. Number of clicks from mobile devices
D. Subscribers who click on a specific link

Solutions: