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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two are attributes of third-party data? (Choose two.)

A) Can be confirmed from multiple outside sources
B) Offered on a private marketplace, via direct sales to marketers
C) Free to use for activation, targeting, and analytics
D) Often billed directly by the media partner

2. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B) Sampled reports can be run on smaller audience sizes than unsampled reports.
C) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
D) Unsampled reports can be recorded as snapshots, and sampled reports cannot.

3. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client needs a promotional category added to their taxonomy for a month-long sale.
B) A client wants to review their data activation integrations.
C) A client has run an inventory report, and wants to identify their highest-performing categories.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

4. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.

5. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Media Discovery Report
B) Buyer Exchange Report
C) Campaign Activity Report
D) Audience Discovery Report
E) Funnel Analysis Report
F) Audience Usage Report

Solutions: