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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.

A. Keep your cost per result below a certain amount
B. Allow Facebook auction to evenly distribute campaign budget
C. Get a specific target price for your campaigns
D. Optimize campaign for best cost per result
E. Get as many results for your full budget as possible

Question 2

You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

A. Each country should have its own audience and ad set.
B. You need to expand your audience to people older than 26 years old.
C. You should invest more money and increase your budget.
D. You should change the interests in the audience completely.
E. You need to split the ad sets into different campaigns.

Question 3

Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

A. Mature
B. Debatable social issues
C. Dating
D. Tragedy and conflict
E. Gambling

Question 4

What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.

A. Total Conversion Value
B. Conversion Costs
C. Conversions
D. Total Purchases

Question 5

What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A. Facebook Analytics Tools
B. Facebook Custom Audiences
C. Facebook pixel helper
D. Business Manager' Pixel Data Source

Solutions: