Facebook Certified media buying professional : 410-101

410-101 real exams

Exam Code: 410-101

Exam Name: Facebook Certified media buying professional

Updated: Sep 10, 2026

Q & A: 152 Questions and Answers

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Facebook 410-101 Exam Syllabus Topics:

SectionObjectives
Campaign Optimization- Budget management and scheduling
- Bid strategies and delivery optimization
- Placements and Advantage + configurations
Measurement and Reporting- Optimization recommendations based on metrics
- Key performance indicators and insights
- Performance reporting tools
Campaign Planning- Audience targeting strategies
- Align campaigns to business goals
- Fundamentals of Facebook media buying
Campaign Setup & Implementation- Campaign structure and objectives
- Pixel, SDK and offline conversions setup
- Ads Manager configuration

Facebook Certified media buying professional Sample Questions:

Question 1

If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

A. 2 Campaigns and 1 Ad Set
B. 1 Campaign and 2 Ad Sets
C. 1 Campaign and 3 Ad Sets
D. 2 Campaigns and 2 Ad sets


Question 2

You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A. Impression
B. Revenue per user
C. CPC
D. CPM
E. Avg. Order Per User
F. Reach


Question 3

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
B. Select video views objective in order to run on both placements.
C. Shorten the video length to 15 seconds in order to run both placements.
D. Select reach objective to optimize delivery.
E. Make sure video has sound
F. Shorten the video length to 20 seconds in order to run on both placements.


Question 4

An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A. Run retargeting campaigns to people who have made purchased in the past 10 days.
B. You should increase attribution window to 7 days.
C. Delete all remarketing campaigns
D. Change optimization from custom conversions to value optimization.


Question 5

An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

A. You should stop spending more money on the audiences where you have spent 80% of the budget.
B. You should continue running the ads, as they are working properly.
C. You should unify both audiences into one, as your ad sets are competing with each other.
D. You should stop using the audience where you are spending 20% of the budget.


Solutions:

Question 1
Answer: B
Question 2
Answer: A,B,D,E,F
Question 3
Answer: A,B,C,E
Question 4
Answer: B
Question 5
Answer: C

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