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Facebook Certified Community Manager Sample Questions:
1. The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)
A) Create the community and define plans once it's established
B) Set the community objectives
C) Invite all of their friends into the community
D) Discuss shared values and how they want the community to feel
E) Determine the community mission
2. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
A) Reach Website traffic Audience growth
B) Reach Audience growth Sentiment
C) Website traffic Sentiment Audience growth
D) Reach Sentiment Website traffic
3. The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)
A) Delete the member's comments and mute them for seven days
B) Remove the member from the group
C) Reply to the member's comment and tag them in the rule post
D) Repost a group rule and mute them for seven days
4. It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
A) Watch the top three nature documentaries released this year
B) Analyze post themes from the last three Aprils
C) Review the geographic locations of group members
D) Launch a poll to understand which topics are of interest
E) Conduct a search of sustainability keywords
5. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?
A) Create a post specifically to gather feedback from the community
B) Activate a news alert for additional articles
C) Create and track relevant keywords on social media channels
D) Review comments on the company's press release post
Solutions:
Question # 1 Answer: B,D,E | Question # 2 Answer: D | Question # 3 Answer: C,D | Question # 4 Answer: D,E | Question # 5 Answer: C |