Who should take the AD0-E202 exam

AD0-E202 exam has been designed for the following Target Audience:

• Product owners and managers
• Data analysts
• Business consultants
• UI analysts
• Digital analysts
• Web analysts
• Conversion/optimization specialists
• Business analysts
• Media/marketing analysts
• Digital marketers

There is a minimum skill set required before appearing for AD0-E202 exam:

• Has at least one year of Adobe Analytics hands-on experience
• Has a basic understanding of how digital analytics is filtering/structuring data
• Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
• Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
• Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
• Has an awareness of the integration of Adobe Analytics with other Adobe solutions

Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

How to Prepare For Adobe Analytics Business Practitioner ADO-E202 Exam

Preparation Guide for Adobe Analytics Business Practitioner ADO-E202 Exam

Introduction

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Certification Path

There is no prerequisite for this Adobe AD0-E202 exam.

Adobe AD0-E202 Exam Syllabus Topics: