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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

A. Surveys
B. A/B testing
C. Rule-based targeting
D. Open time email

Question 2

How many days after the date of upload will files be deleted from the SFTP?

A. 90 days
B. 30 days
C. 180 days
D. 60 days

Question 3

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A. Co-Browse
B. Trending
C. Similar Items
D. Co-Buy

Question 4

What are three ways segments are used in marketing cloud personalization?

A. Recommending products
B. Analytics, trends and engagement
C. Creating related lists within Salesforce CRM
D. Targeting for campaigns
E. Set goal and filtersb)

Question 5

What are the two competitive advantages of interaction studio? [check]

A. True Real-Time Decisioning
B. Integrated content management system
C. Managers Consent
D. Monitors active time spent and true engagement

Solutions: