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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Best Practices | - Email deliverability fundamentals - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) |
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Content Creation and Delivery | - Dynamic content and personalization - Email Studio and content builder usage - Templates and AMPscript basics |
| Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Subscriber and Data Management | - Subscriber lifecycle and data extensions - Subscription management and preferences - Data import, segmentation, and contact management |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
A. Add each Send Email activity to a single step in an automation.
B. Include a Verification activity between each step of an automation.
C. Add each Send Email activity to different steps in an automation.
Question 2
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?
A. Multi-Step Journey
B. Single Send Journey
C. Transactional Send Journey
Question 3
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?
A. Two fields with ''Email Address data type
B. Incorrect Sending Relationship
C. Failure to choose the send classification
Question 4
The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.
A. Test Send
B. Subscriber Preview
C. Content Detective
Question 5
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
A. Publication Lists
B. Reply Mail Management
C. Parameter Management
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: B |
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Myron 
Elvis 
Monroe 
Christian 
Boyce 
Louis 
Morton 
Anastasia 
Woodrow 
Kennedy 
Bess 
Lena 
Patricia 
Miranda 
