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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

A) Send Preview
B) Test Send
C) Content Detective

2. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?

A) Multi-Step
B) Single Send
C) Transactional Send

3. A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

A) Automation Studio
B) Journey Builder
C) Behavioral Triggers

4. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A) Manager Files in File Transfer.
B) Specify character encoding in import file.
C) Configure Field-Level Encryption in import file.

5. Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?

A) Collect emails at offline activities, including in stores.
B) Send an email to NTO's entire customer database asking for referrals.
C) Send an SMS to NTO's entire customer database with a link to subscribe.

Solutions: