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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. The Marketing Operations Manager at Unicorn receives permission to build a custom integration between Unicorn and several consortium banks. The integration will pass customer data between Marketo and the banks via API and will transfer between systems bi-directionally in real time. Unicorn will update banking systems using Marketo Webhooks, and the Marketo API will be used to update data back to Marketo.
What are the two most important security considerations Unicorn should make sure are part of this integration? (Choose two.)

A) A single API user is created for all integrations that use the Marketo API
B) The Marketo SOAP API is used as often as possible for such an integration
C) IP restrictions are in place for the Marketo SOAP API to only allow incoming traffic from approved IP sources
D) IP restrictions are in place for the Marketo REST API to only allow incoming traffic from approved IP sources
E) Custom Headers are included in Webhooks to authenticate the outbound payload

2. Who is typically responsible for approving the overall scope of a Marketo Engage project?

A) Project Sponsor
B) IT Administrator
C) Campaign Specialist
D) Marketing Manager

3. What is the best practice to avoid workflow redundancies in Marketo?

A) Consolidating workflows into one global campaign
B) Automating all batch campaigns
C) Regularly auditing workflow logic
D) Using static lists for all segmentation

4. A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A) Update stage actions on MQL to include email domain address belonging to TAL
B) Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
C) Update transition rules on MQL to include email domain address belonging to TAL
D) Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
E) Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads

5. After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A) Marketing team, Sales Operations, and the Head of Sales
B) CMO, CFO, Sales Operations, Head of Sales, and the Marketing team
C) The CMO, Data Analysts, the Head of Sales, and the Marketing team
D) Sales Operations, Sales Representatives, Sales Managers, and Data Analysts

Solutions: