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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Creating & Customizing Reports | 25% | - Predefined reports and dashboards - Scheduling and sharing reports - Filters, segments, and date ranges - Report editor and custom tables |
| Topic 2: Introduction to Measurement & Reporting | 15% | - Importance of measurement strategy - Key metrics and dimensions - Reporting interface navigation |
| Topic 3: Advanced Tools & Optimization | 10% | - Using reports to optimize campaigns - Automated reports and alerts - Data Studio / Looker Studio integration |
| Topic 4: Conversion Tracking & Attribution | 20% | - Attribution models overview - Linking Google Ads with Analytics - E-commerce and value tracking - Setting up conversion actions |
| Topic 5: Performance Analysis & Interpretation | 30% | - Campaign, ad group, keyword analysis - Device, location, and audience insights - Identifying trends and anomalies - Impression share and competitive metrics |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
- A. Total revenue
- B. Average order value
- C. Conversion rate
- D. Visits to Purchase
Correct Answer: C 🗳️
Which of the following is used to promote Brand awareness?
- A. Google AdWords
- B. Google content network
- C. Keyword tool
- D. Google Analytics
Correct Answer: B 🗳️
If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?
- A. Pink umbrellas
- B. "pink+umbrellas"
- C. "pink umbrellas"
- D. [pink umbrellas]
Correct Answer: D 🗳️
Beth has added the conversion tracking code to her website for Google AdWords ads. She now wants to stop conversion tracking. How can she disable conversion tracking in Google AdWords?
- A. Beth simply needs to remove the conversion tracking code from her header section on her web pages.
- B. Beth can choose Reporting, Settings, Conversions, and then choose Pause or Stop.
- C. Beth can choose Reporting, Conversions, select the action, and then click Delete.
- D. Beth can choose Reporting, Settings, Conversions, and then choose Stop.
Correct Answer: C 🗳️
You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?
- A. A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.
- B. A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
- C. A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
- D. A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
Correct Answer: A 🗳️
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