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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Unica Campaign Architecture and Configuration | 30% | - Marketing Platform integration - Server and web application setup - Database configuration and connections - System architecture overview |
| Topic 2: Offers, Campaign Execution and Scheduling | 15% | - Offer creation and management - Performance monitoring and reporting - Batch and real-time processing - Campaign scheduling and execution |
| Topic 3: Flowchart Design and Process Logic | 25% | - Snapshot, Mail List, and Call List processes - Select, Merge, Segment, and Audience processes - Target Cell Spreadsheet usage - Building and editing flowcharts |
| Topic 4: Administration, Security and Troubleshooting | 10% | - Log files and error handling - User roles and permissions - System maintenance and tuning - Configuration utilities (configTool, unica_actrg) |
| Topic 5: Data Management and Audience Configuration | 20% | - Contact and response history tracking - Data source mapping and integration - Audience levels and audience tables - Duplicate suppression and householding |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
Question 1
What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?
A. Derived Fields
B. Extract Process
C. Dimension Hierarchy
D. Snapshot Process
Question 2
What type of Unica Campaign trigger is used to start the execution of a command, batch file, or script after a flowchart or process is run?
A. Schedule trigger
B. Outbound
C. Inbound
D. Database trigger
Question 3
Which Unica Campaign process accepts input (cells) and outputs one combined cell? The customer specifies in this process which input cells are to be included (IDs within the cells will be retained), and which cells are to be excluded (IDs within the cells will be excluded or suppressed)
A. Audience
B. Merge
C. Sample
D. Segment
Question 4
Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?
A. Select
B. Extract
C. Sample
D. Segment
Question 5
In Unica Campaign, what option in the schedule process allows a customer to call a script or program on the server?
A. Use of a custom macro in the Schedule process box.
B. Use the "Custom run" option in the Schedule Process box.
C. Use the "Send Trigger" option in the Schedule Process Box.
D. Use the "Server Admin" option in the Schedule Process box.
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: C |




