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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Treatment
B) Parameters
C) Personalization
D) Fulfillment

2. In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?

A) Mutually Exclusive Segments
B) Sample by number
C) Sample by percentage
D) Segment by query

3. In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?

A) Flowchart segments can only be used within the flowchart where it was created.
B) Strategic segments are used with interactive flowcharts.
C) Strategic segments can only be used within the flowchart where it was created.
D) Flowchart segments are used for global suppressions.

4. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

A) Analysis Tab
B) Offer Tab
C) Target Cell Spreadsheet
D) Financials Tab

5. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Create the Mail List.
B) Create the offers, mail list, and call list.
C) Design the campaign on paper and determine the goals for the campaign.
D) Create strategic segments.

Solutions: