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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: IBM SPSS Predictive Analytics Overview | 25% | - Value proposition and business benefits - Market positioning and target industries |
| Topic 2: SPSS Product Portfolio | 35% | - SPSS Data Collection - SPSS Collaboration and Deployment Services - SPSS Modeler - SPSS Decision Management - SPSS Statistics |
| Topic 3: Licensing and Implementation | 15% | - Licensing models and editions - Deployment and integration basics |
| Topic 4: Sales and Solution Selling | 25% | - Competitive differentiation - Solution alignment to business needs - Customer use cases and pain points |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. What is the main purpose of SPSS Modeler?
A) To uncover hidden relationships in data.
B) To craft effective and eye-catching surveys.
C) To improve the management of analytical assets.
D) To test specific hypotheses.
2. Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?
A) IT can monitor and control C&DS processes without having to know analytic details.
B) C&DS increases the reliability of analytical results.
C) C&DS integrates with the existing enterprise environment.
D) Automation and collaboration lead to enhanced productivity from analysts.
3. Which SPSS product family is used primarily to test hypotheses that researchers already have in mind?
A) Modeling
B) Statistics
C) Data Collection
D) Deployment
4. The user interface and capabilities of SPSS Decision Management are best suited for which type of user?
A) Analyst
B) Line of business manager
C) Executive
D) Researcher
5. What is the main purpose of SPSS Data Collection?
A) To gather feedback from constituents for use in advanced and predictive analytics.
B) To prepare messy data for more accurate modeling.
C) To retrieve existing data stored from disparate sources.
D) To integrate analytic results into business processes.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |




