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IBM M2020-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Understanding Business Intelligence Market & Customer Needs | 25% | - Identifying customer personas and use cases - Business challenges and requirements for BI solutions - Value drivers and ROI for BI investments |
| Topic 2: Sales Strategy & Solution Positioning | 20% | - Success stories and customer examples - Licensing and deployment models - Mapping solutions to business problems |
| Topic 3: Competitive Positioning & Differentiation | 20% | - Comparison with competing BI platforms - Key differentiators and advantages - Overcoming objections |
| Topic 4: IBM Cognos BI Product Features & Capabilities | 35% | - Integration, scalability, and security - Reporting, analysis, and dashboards - Active reports and mobile access - Self-service BI and data exploration |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. What is the purpose of scorecarding in IBM Cognos BI?
A) To compare metric values to a benchmark or target.
B) To provide guided exploration across multiple dimensions of information.
C) To enable collaboration between users and communities.
D) To identify the impacts of scenarios across different areas of the business.
2. What is the easiest place to look for business intelligence sales opportunities?
A) Small companies
B) Competitor accounts
C) New accounts
D) Existing accounts
3. What is NOT one of the three basic questionsor three ringsthat business analytics answers to help organizations optimize business strategies?
A) Why is it happening?
B) What is likely to happen?
C) Where is it happening?
D) What is happening?
4. Which capability of IBM Cognos BI is geared toward a consumer or casual user?
A) Report Studio
B) TM1 integration
C) Business Insight
D) Business Modeling
5. Which tool allows users to perform IBM Cognos BI slice-and-dice tasks while staying within the familiar spreadsheet frontend?
A) Report Studio
B) Business Insight
C) Excel Analyzer
D) Cognos Analysis for Excel (CAFE)
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |




